Vivo was founded in 2009, selling its phones in only China for a time. This changed in 2014, when the company extended its reach to a few more countries, predominantly in South Asia. The brand released its first smartphone in Europe in 2020, and now sells its devices in a few countries on the continent including the UK, France, Italy and Spain.
The company also has a presence in a few non-Eurasian countries – namely Colombia, Chile and Australia.

Alongside Realme, Oppo and OnePlus, Vivo is affiliated with tech conglomerate BBK Electronics, although the exact relationship between BBK’s brands has always been unclear.

In a statement, Vivo told TechRadar ‘vivo is an independent company and does not belong to any parent company. We invest in our own R&D and product development resources, and do not share with any brand in both the software and hardware development.’

‘In 2001, the three BBK business divisions parted to fully separate business entities/companies. BBK Communications became vivo’.

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